Do you take fitness supplements?
No, but I have previously taken fitness supplements (for a period of time)
No, but I have previously tried fitness supplements (once or twice)
If so, which brands do you take/have you taken (and liked)?
What products do you use?
Green Superfoods (Booster)
How often do you consume these products?
More than twice a day
Twice a day
Once a day
Few times a week
Once a week
What is your motivation when trying or buying certain fitness supplements?
Recommendation by a friend
Recommendation by trainer
Recommendation from sales assistant
Seen on Instagram (or other social media)
Reference in an article
Tried a sample
Why do you take fitness supplements?
Goal oriented reasons
Health oriented reasons
Activity oriented reasons (what I do requires me to)
What is the main deciding factor on your purchase choice?
Health Oriented Brand
Personal Recommendation (ex. from Trainer)
Where do you purchase your supplements?
Online- Direct Website
Supplement Retailer (ex. GNC, Popeyes)
On average, how much do you spend on supplements per month?
Do you switch up brands regularly?
Yes, I like to try new things
Not really, but I would switch brands if I had good reason to
No, I stay loyal to certain brands that I like and never change
Are you open to trying a new exciting brand like DYME Fitness?
It depend's on...
If yes, what would be the major factors contributing to you trying out a new brand?
We have identified the experience of the 'super tub' format of supplements to be somewhat unpleasant. Do you agree?
I Strongly Agree
I'm not sure
I Strongly Disagree
If so, what about them bothers you the most?
Lack of convenience (can't take on the go)
Stuck with the same flavour
Upfront cost of buying large format (and/or multiple products in the same shopping trip)
Where do you learn about fitness, health and associated products?
Through social media
Do you think enough people are aware or educated on the importance/ benefits of post workout nutrition?
I'm not sure
What are the main ingredients or nutritional information you look for on the label of supplements you purchase?
Is the idea of individual single serving doses of fitness supplements appealing to you?
How much would you pay for one serving of your post-workout nutrition (eg: 1 protein shake that you consume after training)?